Prima Open-Back Cotton Shirt

The Prima Signature White Shirt elevates the classic white shirt into a sculptural expression of modern Italian tailoring, balancing distinctive design with feather-light comfort. Designed to make every entrance unforgettable, it offers an effortless balance of exceptional comfort, distinctive character and sculptural elegance.

Every wardrobe begins with a white shirt. Prima makes it unforgettable. One of the defining features of the design is its distinctive open-back construction. A circular drawstring cut-out, medium-length puff sleeves and a split back collar create an architectural silhouette that is instantly recognisable while remaining refined and distinctive. Every detail has been carefully considered to transform a wardrobe essential into a signature expression of modern Italian tailoring.

Beyond its distinctive design, the Prima shirt is crafted from premium organic cotton woven using a refined satin weave. This specialist construction creates a naturally smooth surface with a subtle luminous sheen while preserving the exceptional breathability and softness of pure cotton. It also improves durability by reducing friction between fibres, helping the fabric maintain its elegant appearance wear after wear.

Designed to become one of the defining pieces of a modern wardrobe, the Prima shirt pairs effortlessly with tailored trousers, flowing skirts or relaxed denim, adapting naturally from everyday sophistication to refined occasions. Distinctive in design yet effortless to wear, it is created for women who appreciate exceptional craftsmanship, timeless style and uncompromising comfort.

 - Distinctive open-back construction with a signature drawstring cut-out

 - Oversized silhouette

 - Medium-length puff sleeves

 - Split back collar

 - Concealed button fastening

 - Premium organic cotton with a refined satin weave

 - Feather-light, exceptionally breathable fabric

 - Naturally smooth finish with a subtle luminous sheen

 - Exceptional durability and lasting softness

 - Designed for refined everyday dressing and special occasions